The Wall Street Journal on Thursday reported that Starbucks will add more than 100 jobs at its San Francisco headquarters to meet demand for coffee and other beverages.
Starbucks said it will invest in its coffee business by adding 100 jobs to its team in the San Francisco area.
The Starbucks announcement came as Starbucks CEO Howard Schultz took part in a meeting with his board of directors.
The company said it expects to hire 100 people in the coming years.
The company will be investing $1 billion in its operations and technology to become a global leader in the beverage industry.
Starbucks has also said it is seeking additional capital to build out its distribution network and to improve its marketing and supply chain.
Starbucks shares closed up 3% to $65.90 in premarket trading.