ESPN Cries Out, Microsoft Says Microsoft’s sports card investor has been “mischaracterized” and “misinformed” by a story published on CNN.
The story, written by the CNNMoney writer Jon Fenton, claims Microsoft and the sports card industry are working together to fight back against an increasingly aggressive digital marketplace, and that the companies are “confident” they have “a viable long-term plan” to win back fans.
“We are not going to let a handful of companies like ESPN, or any other big-name media company, dictate the future for our industry,” a Microsoft spokesperson told ESPN.
Fenton wrote that the story was “based on a single unnamed insider who is not in the business.”
Fenton’s story, however, is far from the only one to accuse the companies of collusion.
ESPN and the NBA both have a number of lawsuits against each other over alleged collusion in the sport.
Microsoft has denied the allegations and says its own internal investigation has found no evidence of collusion or collusion by any of its competitors.
Microsoft says it is working to address the issues highlighted in Fenton’s article.
“Microsoft believes that our partnership with the NBA and ESPN will be an example of how to support the growth and innovation of our products and services, while protecting our customers and fans,” a spokesperson told CNNMoney.
“We are working with our partners to build on that.”
Feenon, who previously reported on the relationship between Microsoft and Google in The Wall Street Journal, did not respond to a request for comment.