Canada’s largest online retailer said Tuesday it plans to invest $500 million in Delta investor relations and marketing services.
The online retailer’s acquisition of Delta will give it a foothold in a market that has attracted hundreds of thousands of online retailers in the last two years.
It will also give it an advantage over competitors that have been trying to capture customers from rival platforms such as Amazon.com Inc. and Apple Inc.
In a statement, Delta said the company is excited to expand its presence in Canada and look forward to investing in the growing Canadian online retail industry.
“We believe that Canada is a promising market for us to participate in and we are pleased to be partnering with the Delta team to further grow our online presence in the country,” said David T. Davis, president and chief executive officer of Delta.